It’s a new semester and we’re teaching Blogging 101 in our COM Theory & Practice courses at SJU. I was recently digging around for some favorite examples to show students – and got inspired. Original content can be amplified by choosing the right format. You know what they say – “variety is the spice of life.”
Here’s 12 tried-and-true writing techniques bloggers can employ to create diverse and engaging posts. Follow the links to see a great example from each genre.
- Exposé - An investigative piece that presents facts that may shock the audience. Writer incorporates surprising facts, statistics, anecdotes, or quotes to tell a true story. What Katie Didn’t Know.
- Historical - A piece that tells a story of a person, place, or thing in the past. Writer usually tells readers something substantial they didn’t already know in an exciting fashion. The Core of Discovery
- How To - Guidelines for tangible or intangible actions. Writer often orders actions sequentially in a step-by-step fashion. For Many Reasons: Blood and Chocolate Pudding
- Informative - Logical information of a specific subject – for information’s sake. Writer employs expository writing, anecdotes, facts, or figures to inform readers about a subject. Writers should cover the basics – who, what, when, where, and why. Can Social Media Save Lives?
- Interview - Often in Q & A format, but not always. Content may have breadth or depth. The writer may also edit the questions and narrate the interviewee’s answers. Rashida
- Inspirational - A feel good story. The focus of the piece is the inspirational point that the writer wants to make. Charity: Water – What We Learned in India
- Personal Experience/Reminiscence - A human interest piece that features a compelling story many people would want to read. In the Kitchen with Grandma
- Personal/Professional Opinion - A personal or professional point of view on a subject of consequence to many people. Gigaom: My 10 Years of Blogging
- Photo Story - A graphic approach to storytelling. A lead photo hooks the reader and sets the tone for the visual story. Writer may supply additional text or captions. Katie’s All American Post
- Profile - A prose sketch focusing on one or more aspects of someone’s personality or life. Writer may interview others who can offer insights (children, spouse, neighbors); writer uses the interview as a time and place of reference. The Butcher Chef.
- Review - Sharing insights of a book, film, gadget, or program. Writer describes the experience in a positive or negative light. Crux
- Roundup - A collection of pieces of information tied together by one theme. Writers may organize the piece around numbers or lists. 10 Uncommon Superfoods
*If you have any advice for new bloggers, please feel free to share your words of wisdom.